How much do you think Google pays its Adsense publishers as a percentage revenue share?
If you’re thinking anything from 33% to 50% you’d be in the majority. However, in the interests of transparency Google has decided to let everyone know how much they ACTUALLY pay.
So how much then? 30%? 50% ( would seem fair ). Well you’d be wrong in assuming such lowly numbers! They pay a whopping revenue share of 68% for ads dispayed on publishers sites in the content network.
Whatever you think of Google, you have to admit that 68% is more than fair. It’s a lot more than I previously thought they paid out to publishers. So, from a percentage standpoint it’s good to know they are not holding back the purse strings.
For every $100 Google collects from its advertisers, it’s paying online publishers ( content not search ) $68.
It’s good that Google have decided to be more transparent and reveal what they actually pay to publishers. It’s equally good that it’s a more than respectable 68% being paid out to Adsense publishers for content network ads.
You can read more about the revenue share details at http://adsense.blogspot.com/2010/05/adsense-revenue-share.html
Are you happy, surprised or shocked that Google pays out so much? Let me know your thoughts by posting a quick comment below.